PRUShield

Health coverage that shelters you, just like home.
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Invest with Smart Moves

Sign up for selected investment plans and enjoy promotion bonus units.
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Celebrating Bonds, Inspiring Generations II

Enjoy single premium discounts on selected insurance plans.
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PRUActive Life V

A lifelong promise of protection – strengthened by multiplied coverage and comprehensive critical illness protection.
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PRUApex MultiGen Wealth

A perpetual wealth solution crafted to endure - growing today and across generations.
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PRUApex Legacy Index

A bespoke Indexed Universal Life plan - where every thread we weave grows and shapes your enduring legacy.
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Play the Right Cards with SRS Promotion

Play your bonus card and aces it with your Supplementary Retirement Scheme (SRS) funds.
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Experience the new PRUServices

An enhanced and secure online portal, designed to make policy management simpler.
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Boost your monthly income

Start saying yes to what matters today and not just what’s down the road with our income generating solutions.
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Live Chat

Chat with our Customer Service Specialists for real-time* assistance

*Live chat hours: Mondays - Fridays, 9am - 5pm, excluding public holidays
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PRUIndex Lifetime Income

Build monthly income you can count on - powered by growth potential and guaranteed payouts.
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Million Dollar Round Table Culture Of Excellence Awards 2025

This global award honours agency and financial advisory leaders who exemplify international standards of excellence in the life insurance and financial services industry, and we are proud to have 13 recipients from Prudential Singapore - let's hear from some of them!
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Every Body Club

Prudential’s inclusive wellness initiative to help you begin your journey towards total health.
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PRUIndex Income Boost

Harness Index growth to generate income while safeguarding your savings from market downturns.
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PRUVantage Prosper

A Whole of Life Investment- Linked Plan that nurtures wealth to yield a lasting bloom.
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PRUHospital Care360

Affordable care that keeps you going during hospitalisation, because life doesn't wait.
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PRUActive Crisis Guard

Be covered against health crises that require serious treatments.
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Healthspan, not lifespan.

What is the true benchmark of a good life? Is it living longer or staying healthy for longer? Find all the answers to the question: You Got Health?
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Freedom to Be

Achieve the Freedom to Be who you want as a Financial Representative with Prudential.
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Get Pre-Authorisation for Your Planned Surgeries

Ensure your upcoming medical procedures are covered by insurance.
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We’ll always be there

Serving you throughout life’s unexpected moments or its challenges.
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Are you ever-ready for 100?

Ready for 100 is a research initiative that explores the opportunities and challenges that lie ahead for Singapore’s residents, employers, healthcare practitioners and policymakers, with a longer lifespan expectancy.
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Where in life’s journey are you?

Explore the right solutions that help you live each
phase of your life, present and future, to the fullest.
New To Workforce
info
Young, healthy, and freshly graduated, you’re searching for proper coverage that you can build on for your future.
Settling Down
info
Whether you’re settling into a long-term relationship, starting a family or anything in between, you’re looking to protect the life you’re building.
Young Family
info
You have young children to care for and want peace of mind to ensure your family’s well-being.
Caring For Elderly
Parents Or Children
info
Getting the right protection to secure against the unexpected is your priority while supporting your children, parents, or even both.
Retirement
info
Retiring soon or simply planning ahead, you’re looking for coverage to ensure your needs during your golden years are met.

PRUShield EasySwitch for better health insurance coverage

Enjoy seamless transition with continued coverage and simplified sign-up. T&Cs apply. 
Learn more

Your goals. Make them happen.

Let us help you find the right solutions to take care of
what’s important to you and your family.
Health Protection
Health Protection
Our medical, personal accident and critical illness health protection insurance plans can help manage potential medical costs, so that you can focus on living your best life.
Life Protection
Our life protection insurance plans help keep your family financially secure in the event of the unexpected, such as disability or death.
Wealth Accumulation
Grow your wealth and steer towards your financial aspirations with our suite of savings, retirement and investment-linked insurance plans.
Legacy Planning
Build your legacy plan with the potential to grow and preserve wealth towards a secure future that lasts for generations.

What’s Hot

  • NEW
  • POPULAR
  • PROMOTION
  • STORY
Promotion
Invest with Smart Moves
Sign up for selected investment plans and enjoy promotion bonus units.
Promotion
Celebrating Bonds, Inspiring Generations II
Enjoy single premium discounts on selected insurance plans.
New
PRUActive Life V
A lifelong promise of protection – strengthened by multiplied coverage and comprehensive critical illness protection.
New
PRUApex MultiGen Wealth
A perpetual wealth solution crafted to endure - growing today and across generations.
New
PRUApex Legacy Index
A bespoke Indexed Universal Life plan - where every thread we weave grows and shapes your enduring legacy.
Promotion
Play the Right Cards with SRS Promotion
Play your bonus card and aces it with your Supplementary Retirement Scheme (SRS) funds.
New
Boost your monthly income
Start saying yes to what matters today and not just what’s down the road with our income generating solutions.
Promotion
PRUShield EasySwitch
Make the switch with PRUShield EasySwitch and enjoy 20% off your first-year premium.
New
PRUIndex Lifetime Income
Build monthly income you can count on - powered by growth potential and guaranteed payouts.
New
PRUIndex Income Boost
Harness Index growth to generate income while safeguarding your savings from market downturns.
New
PRUVantage Prosper
A Whole of Life Investment- Linked Plan that nurtures wealth to yield a lasting bloom.
New
PRUHospital Care360
Affordable care that keeps you going during hospitalisation, because life doesn't wait.
New
PRUActive Crisis Guard
Be covered against health crises that require serious treatments.
New
Expat Guide: Safeguarding financial security for expats in Singapore
Helping expats secure health and wealth protection with Prudential’s insurance solutions.
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Can Young Adults Even Afford Insurance Nowadays? By Rice Media
Is health insurance all that important? Hear from fellow young Singaporeans about what they think.
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Live Confidently with this Comprehensive Guide on Term Life Insurance
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PRUFirst Promise
A bundled maternity insurance plan that protects both mum and baby from as early as week 13 of pregnancy, providing baby with a gift of protection from day one and beyond.
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5 Things To Keep In Mind When Buying Endownment Plans In Singapore
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How do I compare Integrated Shield plans?
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PRUActive Term
A unique and customisable term insurance plan designed to keep up with your changing needs.
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PRUVantage Assure Series
A flexible investment-linked plan that protects and grows your wealth so that you can keep up with changing times.
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PRUActive Protect
A customisable critical illness insurance plan that can be built as you grow, providing coverage against recurring early stage critical illnesses and more.
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3 Insurance Plans For Your Child
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Here are 4 important insurance plans to consider for your family

Pay your premiums easily using iPay

Make an online payment for your S$ Regular Premium policies using credit card, eNets or PayNow on iPay, your one stop payment portal. You can also sign up for recurring payments via GIRO or credit card on iPay. 
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